
| Our
clients have transformed their customers into consumers
used to get the best service, treatment and product
available in the market. They have succeeded with the
help of direct marketing, since the traditional media are
not longer enough to efficiently inform their
target.Today direct marketing is an
essential tool to both penetrate a market and maintain
the market share. Direct marketing allows you to interact with your clients and to attract new customers in an individual manner. By using direct marketing you will let every client know your company does care for her or his needs, takes its clients interests into account to diversify its line of products and services, and wants to know their needs and tastes. In other words, direct marketing offers a personal approach that results not only in the increase of the client base but, and this is even more important, in the farming and maintenance of the existing base of friends, clients and fans. In addition to pampering our
client's friends, fans and customers, Direct
Sales relies on proprietary techniques developed
by Gisela Guerra-Blyde. This methodology ensures that the
creative strategy and its implantation are correctly
oriented to produce the projected results. Market
monitoring allows us to know, timely and quickly, how our
campaign is doing and, in case we detect any difficulty,
to find out the reasons right from the source: the
customer. Then we will be ready to make any necessary
adjustments.
In order to launch a direct
marketing plan, it is fundamental to count with a deep
knowledge of the target, precise and reliable
information, a trained and proactive personnel and a
functional marketing database to easily manage the
information and provide an immediate and truthful answer. |
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| 03/16/98 |
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