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Like a collage, we present a variety of information, that takes into account different disciplines, locations, and events to keep you up to date in the Direct Marketing area..
During the "How to drive your competition crazy" conference, Guy Kawasaki, listed 10 basic elements that are necessary in order to drive the competition crazy. Number 2 on his list is "You have to know your client". It is vital to know your clients. Definitively, this allows you to have a better vision of the market: A more real and accurate vision of the business. Would you like to know what the other 9 are? (more Information)
This was one of the ideas talked about by Irvin Helford, CEO of Viking Co., one of the largest organizations in the US that sells office products through catalogs. Additionally, Gary Hamel, lecturer, says that "We are moving from an economy oriented to the client to an economy controlled by the client. Direct Sales practices the philosophy by incorporating it in each one of its strategies and customer service programs.(more information) 17/11/98
Bob Hacker, President of The Hacker Group Ltd..,made the following point in his presentation "Fixing Broken Programs on the Fly". It is for this reason the Direct Sales recommends that you begin your letters with the pertinent and important necessities of the reader: The Client...... (more information) |
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Direct Sales, C.A. | Home
| Informative
Collage | | Passion for your clients | Databases | Repotentializing Minds | | Our
clients |
Traditions,
madness/lunacy and some other good
ideas |
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How
to drive your competition crazy