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of Information Theoríes,
Tips and Share
Experiences
Passion Databases Repotentializing
minds Our
clients Our
most Traditions,
madness Tell
us your story Growing with the
needs of the clients Database
revision. Data
Verification. Cross
Selling Personnel
Training. Birth of the three
Direct Sales benchmarks. | Home
| Informative
Collage | | Passion
for your clients |
Databases
| Repotentializing
Minds | | Our
clients |
Traditions,
madness/lunacy and some other good
ideas |
Points of Wiew
for your clients
valuable assets
and some other
godd ideas
Direct Sales begun
in 1989 as an answer to the opportunity level that presented
itself in a Venezuelan bank to organize its client database
with regards to its billing. This was the starting point of
a series of services that we have added to our firm and will
describe s follows.
Our first step was to review on an operational the banks
databases, structure them under certain parameters and
codify them so that they could use the Venezuelan public
postal service.
Consistent in making telephone calls to the client with
trained operators to verify data and take the opportunity to
make courtesy calls on behalf the bank.
Once a bank has its database cleaned-up and updated it can
be used to sell other products that the bank might have to
offer. The challenge in this case is not to create "junk
mail" but to segment the clients and determine what product
to promote to what type of client.
We became aware of the importance of the people to be
convinced of the value of good customer service that is
necessary in closing the sale.
In order to respond
to the 3 most important aspects in productive relations, in
other words, communications strategies, the operational
structure and training, Direct Sales created two other
companies that function independently: MercaData and
Mezclando ideas Actually, we are currently in the process of
concentrating our efforts and organizationally restructuring
that will allow us to present a single front to our unique
and principle interest: satisfy in the most efficient way
the challenges and needs that are clients present us
with.
Direct Sales,
C.A.
| Theories,
tips and points of wiew
| Share
experiences
|
| Our
most valuable assets
| Tell
us your story
|