Home Collage of Information Theoríes, Tips and Points of View Share Experiences Passion for your clients Databases Repotentializing minds Our clients Our most valuable assets Tradicitions, madness and some other godd ideas Tell us your story	Creating a Direct Marketing Plan is an excellent way to establish relationships between company and every member of your targeted group. This way you client comes out of anonymity to be listened to and attended to in the way they have always wanted. In order to have a good Direct Marketing Plan you need the following: • Profound knowledge of your targeted group • Appropriate segmentation of your targeted group • Specific strategy for each segment of the targeted group • Exact and reliable information • Trained and proactive personnel • A database that allows you to manage information comfortably You and your team need to have the ability give an immediate and truthful answer. And most importantly....100% creativity, solutions that surpass the expectations with assertive communication Please read the strategic steps that we implemented in 2 solutions for our clients Sales support and help for Digital Equipment de Venezuela's channels of distribution • Calls made to 300 prospects from the Digital's channel of distribution database to confirm and update their information • Creation of the direct marketing pieces that outline the products characteristics and usefulness (High speed servers) as well as brochures with questionnaires asking the prospective buyer their specific computer systems needs. • Processed all questionaires and reported feedback to the respective sales departments for them to do the follow-up. • Of the 300 communications sent, 64 questionnaires were filled out and sent back as feedback. (The 64 prospects received a thank you letter with a special incentive). 8 of the 64 resulted in major sales. Strategy to obtain 500 prospects to sell "Castilla del Mar" townhouses in Margarita (near Los Ranchos de Chana). • Through press and advertising generated qualified prospects who could buy vacation homes • Received all calls generated by the newspaper ads • Put together a database from all leads generated • Wrote all direct marketing tools correspondence to interested prospects • When handling calls from potential buyers made sure that all pertinent information was solicited by using a predefined potential buyer profile. Asked when they might be travelling to Margarita next and sent them all information regarding "Castilla del Mar" by messenger . • Follow-up on all interested prospects. • Sent daily reports directly to the."Castilla del Mar" sales team in Margarita.
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