Home Collage of Information Theories, Tips and Points of Wiew Share Experiences Passion for your clients Databases Repotentializing minds Our clients Our most valuable assets Tradicitions, madness and some other godd ideas Tell us your story	A reliable and well organized database is the foundation for any marketing plan. Thus a well constructed database insures the your message will arrive at its desired destination. Since 1990 Mercadata and Direct Sales work to maintain database systems and the client information: Magnetic Digital Postal Codes, as well as the integrity and usefulness of the data to be able to maintain contact with the client.
	¿What is our work in this area? 1. Automation: We adapt Magnetic Digital Postal Codes to the necessities of the client. Supervise the revision and codification of registries automatically. Verify the results. Deliver codified results to the client.   2. Evaluation: Determine the missing elements of the address. Install Magnetic Digital Postal Codes and addresses that are not coded. Complement the addresses with proper postal coding A team of operators contacts the clients to obtain missing information and verify existing data   3. Maintenance: In addition to guarantying the quality of the information that will be loaded into the database in the future, with the software Magnetic Digital Postal Codes, we offer evaluation and auditing of the correspondence department. Then generate a report of recommendation and control guidelines for maintenance purposes.		...simultaneous we were working on: •Training of personnel for the revision and capture of data in our points of sale •Creation of a quality control unit for the information generated by the points of sale •Installation of a telemarketing unit that will contact clients to verify data •Coordination of mailings sent to solicit and verify written information •Quality Control of information sent to the clients
	Please read the strategic steps that we implemented in two solutions of our clients. Clean-up and updating of the Banesco client database. • Evaluation of the records and addresses by using Magnetic Digital Postal Codes • Evaluation of the Banesco´s Correspondence Department • Creation of customized formats specifically tailored to the data to maximize phoning effectiveness. • Printing of the telemarketing reports to establish new telephone contacts with clients for data updates. • Updating the database to obtain telephone contacts. • Sent relevant information to the clients to stimulate cross selling. "Turn key" Program for Seguros La Previsora • Revision and updating of the postal codes of the Seguros La Previsora utilizing Magnetic Digital Postal Codes Software • Creation of letters directed to: 1. Insurance Brokers 2. Individual and Corporate clients 3. Creation of feedback questionnaire for individual and corporate clients • Printed reports to do phone calls to the clients • Trained the telemarketers of the telemarketing department • Made telephone contacts to the individual and corporate clients • Updated the client database • Sent letters • Did follow-up to clients and sent out marketing pieces
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